Who We Are
Loren Schwartz
Sports Media Consultant
David Saphirstein
Sports Media Consultant
Eric Sorensen is an accomplished sports and news media executive with extensive knowledge in developing live streaming and Digital Media strategies. Diverse background includes; business management, event marketing, product development, digital ad sales, videogame development, social content strategies, sponsorship development and TV production. Eric spent over 15 years at ESPN including pioneering the launch of WatchESPN, The Longhorn Network, and SEC digital network. Eric has had success in driving industry-leading products, digital media strategic partnerships, integrated sales & marketing programs and content development. He has a proven track record in establishing trusting business relationships and strong personal relationships across sports media, professional leagues and franchises. Most recently Eric served as Director of Advertising and Digital Content for the Houston Astros.
Loren Schwartz has extensive experience developing and managing successful consumer-facing digital products primarily for a major media company – ESPN/Disney. While at ESPN he created a wide range of engaging, popular and lucrative products and features - many first of their kind. Sports fans may know some of these products that were firsts when they launched - ESPN Gamecast, NFL DraftTracker, Tournament Challenge (NCAA bracket game), NBA Live Audio, ESPN Radio online, etc. He also spearheaded new businesses and brands with their own P&L’s to profitability including EXPN.com (the official site of the X Games) and the ESPN Arcade.
David Saphirstein has a proven track record for merging creativity and technology to develop original content. While at ESPN he led creative and technology teams in developing new products, content, business opportunities and relationships. David managed ESPN’s research lab in Orlando where his team of engineers developed innovative products to engage viewers and sports fans. His team oversaw player tracking and diagnostic systems, camera technology and second screen activations. David was a Creative Director for ESPN based in Bristol, CT where he oversaw the design and animation look of many properties including Monday Night Football, NFL Countdown, NASCAR, MLB, College Football, College Basketball, Golf, Tennis and ESPNEWS. David holds a MBA from The University of Hartford and holds numerous speaking and lecture engagements each year.